Deal a day websites are a kind of eCommerce websites which
give you the ability to set up one deal per day. Deals are the offers for
selling a product for a particular time interval. This time interval usually is
of 24-36 hours. Members who are registered to such websites
get to know about these offers either when they receive emails or through
social networking websites. Also new members are invited to join these websites
through postal mails, social networking websites and emails. Deal of the day websites
have now grown even larger and have achieved good reputation.
The Deal of the day idea became well-known with the release
of Woot.com in July 2004. Since late 2006, the market of ‘deal a day’ has
increased. More than 100 ‘deal a day’ websites currently exists. In Nov 2008,
Groupon joined the industry and became the second quickest internet company to
arrive at a big valuation.
How does Deal of the
day work-
The deal of the day enterprise works by providing suppliers
an option and an ability to market their products and services at reduced costs
straight to the consumers of the deal organization. These deal organizations
get their revenue and profit from the offers sold through immediate marketing
initiatives such as an electronic mail. It rewards both suppliers and
clients/customers as suppliers develop brand commitment and also have their
extra inventory moving. Customers in return get products at much lower prices.
Many deal of the day websites work straight with local business
owners and online stores to create a deal providing a product or service at a
considerable lower price against standard Recommended Retail Price. Using the
group purchasing technique, a minimum and highest possible number of offers are
presented for selling within a time period. Generally, deal of the day websites
section their products specifically in a way which develop good revenue.
Normally, deals can be for sale for 24 hours, even though daily deal websites
are significantly providing alternatives such as, longer deal purchasing times
to increase revenue and allow several offers to run in a location
simultaneously.
Deal information is e-mailed to the clients or customers of
the deal of the day websites when the offer goes live. This information is
usually very innovative or comical. The process of submitting everyday a single
or several information e-mails to market new deals has been criticized by
e-mail marketing gurus and customers. On the other hand, proof indicates that this
competitive technique is efficient at producing sales, and guests or website
visitors can sign-up to obtain an e-mail either everyday or every week to be
informed of present-day offers. Shoppers prefer to purchase the offer on this
website (instead of purchasing from the supplier at higher price). These
websites then maintain the consumer data and let these consumers know about the
new offers in future.
As soon as the deal has been sold through the website,
consumers’ credit cards are billed. The deal is then presented as a digital
coupon, which is redeemed at the store or assistance provider's place. The
discounted price of the coupons bought from these sites generally end after a
certain interval, but it is sustained until it is not redeemed.
Benefits of
Deal-A-Day websites for consumers:
Everybody likes a deal, and particularly during times of
economic meltdown. Consumers are often searching for ways to spend less, but
without restricting the way of living they are acquainted to. Deal-A-Day
websites can provide shoppers with significant benefits on items.
An additional advantage of Deal-A-Day websites is the
convenience and supply available. Buying on the internet helps you to save
time. Through internet you can check for the deal details anytime. There are no
"standard managing hours". These websites run 24X7, which means you
can buy at any time of the day.
These offers are very simple to understand, and most
‘deal-a-day’ websites implement a variety of interaction programs that allows
people to choose how they would like to obtain notice of the deals. They can
signup for the RSS feeds, become a member of these websites to get their
emails, or even social networking sites like Facebook, twitter etc. This makes
it very easy for people to know which deal is currently on sale.
Also, you may frequently come across some fascinating and
uncommon products that could possibly not be readily available in other places.
When you don't have enough cash, you may look on to the deal a day websites.
Benefits to the webmaster who wants to start a deal a day
website
1) Customers
Loyalty
2) Mouth
Publicity
3) Sell
more products in less time
4) No
need of multiple shipping services.
5) Bulk
production reduces the manufacturing costs of products.
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